April 25 2008

Text By Greg Fallis

A smile and a camera.

We talk a lot of pretentious nonsense about Utata. We say we're a tribe...and it's true in many ways. We say we're all about creating a supportive environment where people can try new things without fear of failure...and that's true too. We say we're interested in promoting creativity and sparking the imagination...and that's as true as can be. But mostly Utata is this: a smile and a camera.

We take photographs and we talk and we smile. We often talk more than we shoot. We take our talking as seriously as our photography, which means we sometimes take it very seriously indeed and sometimes not seriously at all. But above and below all the talking and the photography, we're smiling. Because if there's one true thing about Utata, it's this: if we're not having fun, we're not doing it right.

So this is us. This is who we are and why we're here. A smile and a camera.