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Making Every Pixel Count
Daily Ink
Stored in: Technique
Posted On: February 13 2007
By: Brittney Bush
Photo © The 10 cent designer
Sunday's New York Times offers an article on the importance of photography in selling a home:
“It’s so important to have photos that are professionally presented.... [I]f things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.”
Most interesting are pairs of pictures showing how brokers and professionals would photograph the same room. The changes are subtle, but the resulting differences are strong: in every case, the pro managed to make the given room look dramatically more spacious and appealing.
4 comments on this Ink
On February 13, 2007, Christopher Huey said ...
What a great article! I totally agree, you can really increase the amount of views you have of the house if you put on a good face in the ads first.
On February 13, 2007, Lori Andrews said ...
rule number one. Unless you are a pro, shoot using natural light during the day. I see so many realtors take photos with distinct yellow interiors.ha! it is impossible to discern the true colors of the home.
my tip for the day
10-cent
On February 13, 2007, Brittney Bush Bollay said ...
As soon as I finished writing this up I took the dog out for a walk, and on the way picked up a flier for a condo down the street. At least two of the photos had flash-reflections on the windows, and one had a date-time stamp at the bottom - from almost four years ago. Ouch!
On January 22, 2008, dan chow said ...
this article is almost a year old, but it's still current. my friend and i used to live in asheville, north carolina. we lived there for a little over four years. the real estate market is hot by asheville standards but it's not uncommon for properties to sit in the market for several months to a couple of years. part of the fault are lazy real estate agents.
before we placed our property for sale, we interviewed several real estate agents, and many of them treated our property as just another property for sale. they were going to take it, list it, and wait. we did the comps very carefully and priced it competitively, but most of the real estate agents felt that we have rocks in our heads. they also didn't understand the how a potential buyer appreciates a properly staged property. anyway, we finally found a real estate agent who appreciated our goals.
my friend and i went through a bit of fuss to stage our house. i took all the pictures of carefully placed furniture. we moved furniture about so that the what's in the camera's view will convey a positive and inviting image to the potential buyer. no details were overlooked.
we had an agents' open house. they were all wowed. that was exactly what we wanted. we wanted to wow the agents so that their excited will be related to their clients. one day before the public open house, our property was sold. it was the talk of the town because most agents were so use to the idea of letting a property sit in the market for several months to a couple of years.
Otherwise, in Technique:
- Previously: The Antithesis of Cloning
- Next: Striking The White Balance
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