Photo © deadeyebart

here's our assignment for this week.

Client: Sand's Ultra Bath Tissue

Project: Photography for Sand's print advertising. The campaign is still being developed, so whatever we come up with will play a role in the final concepts. There is one thing that is set in stone though. It's the headline for the first ad. The CEO's wife wrote it, so we have to use it. It is:

Slip into the softness of Sand's

Our photography needs to somehow support this headline.

Situation: Sand's has trouble convincing their customers that their bath tissue is the softest around. They have had problems in the past with their tissue formula, but they assure us they have it corrected.

Project Goal: Produce unique, stunning photography that supports our existing headline and portrays Sand's as the softest around. Otherwise, we have free reign. It can be elegant, funny, edgy or somewhere in between. It is up to the photographer.

Must Haves: Must support the headline and brand direction as outlined above. Also, and here's the catch, they don't want any bathroom scenes. I know. I know. Just calm down. Take it as a challenge. They feel that a bathroom scene is too easy and won't make them stand out. So, let's go forth and make them stand out!!!!