Photo © doozzle

Time for the weekly Wednesday agency project. It's not Wednesday you say? Well, we are an ad agency, we got an extension...

Anyway we are tweaking the project as we go to give it more similarities to a real world scenario. There is a stricter requirement in that you have to produce two images. There is now a deadline and if you meet that deadline and the client chooses your work, you will be rewarded. The payment for this project will be a Utata Coffee Mug. The deadline to be eligible for payment is next Wednesday at 5:00 eastern time...

So, here is the project...

Client: Your Favorite Cola Company

Project: In our fictional world, "Your Favorite Cola Company" is getting ready to roll out their new print advertising campaign and they need some hip photography to go with it. We need to give them lifestyle and product imagery to support this campaign.

Situation: "Your Favorite Cola Company" has decided to bring back one of their most successful campaigns of all time and have refreshed it to have a modern, youthful, hip, feel. As always they want to drive home the iconic symbol of their brand while giving off a youthful prescence.

Project Goal: Produce product and lifestyle imagery that supports a youthful, hip and modern ad campaign.

Must Haves: Each photographer needs to provide two images. One product shot and one lifestyle shot. The lifestyle direction must be clearly apparent in the product shot and the lifestyle shot must have the product in it. We are open to ideas as to where and how these images are shot, but they must immediately say "cool and hip" and appeal to a relatively young audience...

project tags:
product shot:
utata_agency_03A

lifestyle shot:
utata_agency_03B