Just one thing, alone, only one. A solo, solitary, single thing.
Hitchcock called it a MacGuffin, a physical element that would provide a central focus in his films, “In crook stories it is almost always the necklace and in spy stories it is most always the papers.”
We might not consider ourselves fetishists, or have household gods or idols, but we all have a certain something that sparks the imagination. When we create a series of images that concentrate on a single subject, or on a single type of thing, we are challenged to present a fresh vision with each picture. It encourages us to try new perspectives and techniques. Any one thing will suggest a multitude of possibilities. Here the “one thing” matters most.