*CA*
Corporate Colors
It’s the 19th century. Industrialization is reshaping the Western world. In order to be profitable, the mass production of household goods requires that the goods be shipped to markets outside the local community. Manufacturers use hot irons to brand their name onto the barrels and crates used for shipping.
Now it’s the 21st century and almost nobody ships goods in crates and barrels. But we’re still branding. Apple. Mercedes. Coke. We recognize their brands. Nike. McDonald’s. They occupy a place in our shared cultural consciousness. Whether we like them or not, we recognize them.
Recognition is re-cognition. Perceiving and processing the same information again and again, until the brand is permanently burnt into our minds and we no longer need to see it to process it. We’re no longer really able to see it. The only way we can really see McDonald’s again is by shifting our perception. By blurring the reality, by infusing it again with color. By replacing the recognized brand with something altogether new. By replacing it with magic.
Look. Look. McDonald’s.
Blog photograph copyrighted to the photographer and used with permission by utata.org. All photographs used on utata.org are stored on flickr.com and are obtained via the flickr API. Text is copyrighted to the author, greg fallis and is used with permission by utata.org. Please see Show and Share Your Work
