Walsh
deluxe junk
oxymoron
1657, from Gk. oxymoron, noun use of neut. of oxymoros (adj.) “pointedly foolish,” from oxys “sharp” + moros “stupid.” Rhetorical figure by which contradictory terms are conjoined so as to give point to the statement or expression; the word itself is an illustration of the thing. Now often used loosely to mean “contradiction in terms.”*
Get your Deluxe Junk here, sharp with irony and polished to a dull shine. What’s Old is New again; Kitsch is Cool again; Nostalgia has never been more In. Don’t be fooled by other sources of junk: ours is the only junk that has been converted, through a secret-special process, from trash to splash, from waste to wa-wa-wow!
Listen, we’ve been doing this since 1978. We’re practically deluxe junk ourselves.
*Notes from the inimitable Etymonline.
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