"Anthropomorphism". That is, perceiving or assigning human characteristics to non-human beings or objects. Official definitions: Anthropomorphic [ann-thro-po-more-fik]- attributing human-like characteristics to something that is not human. Anthropomorphism is the attribution of uniquely human characteristics to non-human creatures and beings, natural and supernatural phenomena, material states and objects or abstract concepts. Almost anything can be subject to anthropomorphism.