Fashion photographer Lillian Bassman changed the game. Before Bassman, models were used passively; they were simply beautiful mannequins on which clothing was displayed. Models were photographed in elegant, but stilted, poses. Bassman took fashion — and fashion models — out of the studio and into the living world. Her models retained the elegant poses, but she photographed them as active women. She showed women actually doing things — dining out, attending events, walking down the street, gracefully engaged in the world around them.