Bunny Yeager didn't invent cheesecake photography, but she helped perfect it. The idea behind cheesecake photography is to create a sort of safe, tidy, mildly naughty fantasy. It’s sexuality without sex; it's intended to titillate, not arouse. What made Yeager special is her ability to make her models comfortable and relaxed, to get them to be playfully provocative without being overtly sexual. Bunny Yeager put the cake in cheesecake.